"He knows everything about the gaming industry and was the first person to help me understand that Stardoll is a gaming company," said Mattias Miksche of Thomas Lindgren. Also in 2016, Mattias Miksche bought out his partner investors and placed Stardoll in the hands of gaming industry veteran, Thomas Lindgren. In May 2016, Stardoll celebrated its ten-year anniversary. Inspired by Stardoll avatars, "Stardoll by Barbie" dolls came packaged mirroring the signature Stardoll poses. The "Stardoll by Barbie" collection featured eight fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. In November 2011, Stardoll teamed up with Mattel to release a Stardoll line of Barbie dolls. The game was incredibly successful and served as a starting place for some of Sweden's top tech industry performers, such as Spotify founder Daniel Ek and Lifesum co-founder Marcus Gners and Henrik Torstensson. In 2005, Stardoll was launched as a browser game under the guidance of CEO Mattias Miksche. In 2004, with the help of her son, she upgraded the site and called it Paperdoll Heaven. Her personal homepage rapidly became a popular destination for teens. Inspired by a childhood passion for paper dolls, Wrang started drawing dolls and accompanying wardrobes and taught herself web design. Stardoll first appeared as a personal website featuring paper dolls from Finnish creator and enthusiast, Liisa Wrang.
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